About the Project
Suklaa, meaning "Chocolate" in Finnish, will begin selling its Finnish chocolate products to the U.S. market. They need a new brand identity, a brand book, and an e-commerce website to start selling their products
Project Objectives
- Design a distinct brand for the U.S. market with Suklaa's Finnish Heritage
- Design and develop the E-Commerce Website
- Design and develop the E-Commerce Website
Research & General Direction
Since Suklaa Chocolatiera wanted to incorporate its unique Finnish heritage, I started researching it further. I looked into their lifestyle, values, art, culture, food, and more. From my research, I concluded that the Finns love nature, quality ingredients, honesty, and quietness. After better understanding their heritage, I researched other Finnish competitors to see what brands are out there and examined them to identify ways to differentiate Suklaa. One thing that stood out to me is that while one chocolate brand sells non-GMO and dietary chocolates, no organic finished chocolate brands exist. This direction aligned well with Finnish heritage values of nature and fresh, natural ingredients. Seeing this as the perfect opportunity, I decided to pursue an organic Finnish Chocolate brand.
Brand Book
Website Prototype
See the E-Commerce Website in Action
